Wednesday, April 14, 2010

Artist as Entrepreneur Institute Returns!!!!!

My 2009 Artist as Entrepreneur Institute (AEI) experience still influences me a year after attending. There are so many things to learn on the business side of art that few share or even know. Between Alyson B. Stanfield the Art Biz Coach and AEI 2009, there are many things I have accomplished and yet to achieve!

If you are serious about your art dreams, this is the course to attend. If you want to know more, keep reading. The press release and how to sign up for AEI 2010 is at the end of this blog post. I will not be attending this year because of all the things I have yet to achieve from last year, but I do urge you to attend. Like Alyson would say, “no excuses" and attend!

AEI 2009 included writers, musicians, visual artists, spoken word artists, jewelry makers, sculpture artists, etc. All of us learned about websites, grants, press releases, elevator pitches, galleries, business plans, copyright, and a bunch more. The binder given to each of us (about 65 attendees) was three inches thick. This was in addition to any notes we took and emailed items! We averaged five speakers each Saturday, in quick succession. I still keep in contact with some of the artists that I met. The hosts Art Serve, Jim Shermer and Adrianne, did an excellent job of making each of us comfortable, welcome, and fed with snacks and coffee.

I constantly refer to Art Biz Coach, the book I'd Rather Be in the Studio, and the AEI 2009 binder. Without these resources, I would be lost and only be in my studio creating art. Creating is only part of my dreams, sharing is the other part. My dreams come true in small ways, and I am grateful to these resources.

I remember trying to find someone who attended AEI 2007-2008 in order to get a frame of reference. I could find nothing more than resume lines, things from Chicago, and the press release. I hope you stumbled onto this post in your Internet searches and that you will attend AEI 2010. For more details about the speakers and my experience, here are some of the blog posts (my first ones!) from that time. Feel free to contact me via email for more!

Artist as Entrepreneur Day 1               Artist as Entrepreneur Day 2

Artist as Entrepreneur Day 3               Artist as Entrepreneur Day 4   

Angeline-Marie of
Angeline Marie Fine Art

From: "Rojas, Samantha"

Date: April 9, 2010 3:13:56 PM EDT
To: "Rojas, Samantha"

Subject: PRESS RELEASE: Successful! Artist as an Entrepreneur Institute Returns to South Florida

For Immediate Release
Date: April 9, 2010

Media Contact: Jody Horne-Leshinsky
Tel: 954-357-7463; E-mail:


Artist as an Entrepreneur Institute
Returns to South Florida
A series of full-day sessions to be offered on four Saturdays, starting June 5, 2010 at ArtServe Inc., 1350 East Sunrise Boulevard, Fort Lauderdale

BROWARD COUNTY, Fla. – Broward Cultural Division, The Community Partnership for Arts and Culture (CPAC) and ArtServe, Inc. announce The Artist as an Entrepreneur Institute (AEI) for South Florida artists to be presented on four Saturdays in June 2009 at ArtServe, Inc., 1350 East Sunrise Blvd. in Fort Lauderdale.

The AEI is an artist-focused course of study designed to assist individual artists of all disciplines (visual arts, musicians, writers, media arts, theater, performing arts) by cultivating and advancing their business skills, and is designed at strengthening their operating infrastructure and expanding their businesses. To date, 190 South Florida artists have graduated from the Institute. AEI will be offered as 18 classes convening during full-day sessions (9:00 am – 6:00 pm) on June 5, 12 & 19, and a Business Plan Clinic and Workshop on June 26, 2010 (9:00 am – 2:00 pm).

Registrants will receive an AEI course book, an indispensable resource for artists. Developed by CPAC, the course book features exercises and readings to prepare for each session, and is tailored to the specific needs of artist entrepreneurs.

The Business Plan Clinic guides participants through preparation of a simple business plan, an essential tool. In addition, participants will learn how to work effectively with lenders to obtain financial support through the Artist Micro Credit Program, a community-based revolving loan program, designed to assist resident Broward County practicing professional and emerging artists.

Designed to help artists operate in the marketplace more successfully, the AEI course curriculum covers all aspects of developing an artistic business. It helps artists identify and develop their personal brand, develop strategies for communicating with target markets, raise capital and identify a variety of tools for protecting one’s work legally. AEI is led by a premier faculty composed of leading business practitioners and artists familiar with arts and culture from the South Florida region. Faculty members instruct artists through a series of lectures, panels and discussions.

“Art works….Artists are entrepreneurs, small business owners all, great placemakers and community builders. Bring artists into the center of town and that town changes profoundly. We know now that people do not migrate to businesses, it is the other way around. Businesses look for a skilled, motivated, educated workforce, and will move to where that is. And what does that workforce look for? In survey after survey, the answer is education and culture…” Chairman, National Endowment for the Arts, Rocco Landesman.

Participation costs $100 and includes light refreshments and free parking. Register online at and click on ‘Workshops’ or contact Broward Cultural Division’s Grants Administrator James Shermer at 954-357-7502; E-mail:

For more information about the history of the course and its success in northeast Ohio, please contact, Megan L. Van Voorhis, vice president, Community Partnerships for Arts and Culture, Cleveland, OH, 216-575-0331; E-Mail:

CPAC, program founder of the AEI, has provided comprehensive business training to more than 600 artists nationwide; this service is made possible by the generous financial support of Dominion, with additional support from the Cleveland Foundation, the George Gund Foundation, the Kulas Foundation, and the John P. Murphy Foundation.

This project is made possible by an award from the National Endowment for the Arts.

"A people's art is the genesis of their freedom." Claudia Jones, Founder London Carnival, 1959

Samantha Rojas
Broward Cultural Division


Alyson B. Stanfield said...

Sounds like a wonderful event! I hope Broward County artists make a point of attending this. Thank you for mentioning Art Biz Coach. I'm always thrilled to know I've been of some help.

Angeline-Marie said...

Alyson: I have to mention you. When I went to the class last year, I thought of you the entire time. Most of it is how to run a business, which is what you try to do gently with artists. More stress on business plans and elevator pitches was the only difference I noticed.

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